Collaborating with Emma Meheux on her book Sales Before Marketing, released in September 2025, was something I genuinely enjoyed from start to finish. This is Emma’s first publication, written over a few years, and it is packed with practical insight that she delivers in such a clear and relatable way. You can find out more about her work and her book at www.salesbeforemarketing.com.

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Alongside the book launch, Emma asked me to create a full set of social media graphics to help promote both the book and her wider business before, during and after the release to gain a wider audience. She also wanted a newsletter created for her audience of business owners, sharing tips on working more effectively with sales and marketing and helping them put her ideas into practice so I designed a variety of graphics to compliment her content.

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Emma has been writing poetry since childhood and has such a genuine love for nature and photography. As someone who shares that same passion for capturing the natural world, this project instantly connected with me. Bringing her words and images together for her social media posts was a real pleasure. I focused on enhancing the colours and tones in each photograph to reflect the mood of the poem, creating visuals that complement the words and enhance the overall feel.

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Providing a mix of key messages and copy, and from there I designed a series of cohesive posts and newsletter visuals using her signature brand colours so everything worked together beautifully. Each piece was created to feel like part of the same visual family while still giving every item its own personality and purpose.