Designing the cover for Sales Before Marketing was such a rewarding project. Emma Meheux spent over three years gathering her insights and experience to create her debut business book, and being invited to bring her vision to life was a real privilege.

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Emma came to the project with a clear idea of the tone she wanted, and through regular conversations and careful use of her brand colours, we shaped a cover that feels true to her message. Her book guides small business owners to build strong sales foundations before investing heavily in marketing. It is a practical and down to earth read for anyone wanting to make selling simpler and more effective.

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The unicycle became the central visual metaphor, hinting at the balance and structure that her approach encourages. I illustrated it specifically for the cover, keeping it aligned with her branding so everything felt cohesive and intentional.

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The title already sparks interest, and the final design gives a gentle nod to the content while still standing out enough to draw people in. A great cover should invite readers before they have even turned the first page.

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More information about her book, including how to order a copy, can be found at https://salesbeforemarketing.com.