My A to Z Journal – Shalini Bhalla-Lucas

I was commissioned to design the cover of a new mindfulness journal by Shalini Bhalla-Lucas. Having previously collaborated with Shalini, she requested the continuation of the branding elements from her previous books branding. My task was to create new cover designs for her journal, intended for sale in a variety of colours.

Design Highlights:


Brand Continuity: Integrated the distinctive patterned elements from her previous book to maintain brand consistency.

Colour Variety: Developed covers in a selection of colours, including her signature purple, synonymous with her Just Jhoom branding, and a dark blue for a more masculine appeal.

These designs are crafted to reflect Shalini’s unique brand identity creating an attractive book cover design for her audience.