Cutting Edge Joinery - Square 16-page Brochure

I was commissioned by the owner of Cutting Edge Joinery, a bespoke joinery company based in Hampshire, to design a high-end business brochure that showcases their craftsmanship and services for premium clients, with a strong focus on creating a luxury feel throughout

The client provided a selection of project imagery and testimonials, with a clear goal to create a modern, visually striking brochure that would elevate their brand and attract new, high-end clients. Through a series of consultations, we refined the creative direction to ensure the design aligned with their existing brand identity while standing out in a competitive market.

A square brochure format was chosen to complement their distinctive woodgrain logo, creating a cohesive and balanced look across the entire design. Using their established branding colours and typography, I developed a clean, contemporary layout that highlights their bespoke joinery work through carefully curated visuals and well-placed, concise text.

The brochure focuses on strong visual storytelling, allowing the imagery to lead while supporting it with clear, engaging copy. Each page is designed to guide the reader naturally through their services, reinforcing the quality and attention to detail behind their work.

On the final pages, I designed a clear and easy-to-follow infographic that visually communicates their process, ensuring potential clients can instantly understand their approach from concept through to completion.