It was a real pleasure to work with Benjamin Rudd on the redesign of his business logo for Missing Link Europe. Ben is an independent project management consultant and service provider within the leisure and entertainment industries, and he reached out because his existing logo no longer reflected the level of professionalism or modern feel he wanted his brand to convey.

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Through clear communication and careful exploration of ideas, we refined his colour palette and reshaped the visual identity to create something that truly represents his business. The new design brings the M and L together to form a strong, connected mark, with that same linking concept carried through into the Europe element. The result is a more distinctive and recognisable logo that stands out for all the right reasons.

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This project is a great reminder of how much value a professional designer can bring to your brand. Template logos or quick AI generated designs often miss the mark or simply do not reflect who you are as a business. With so many companies facing this challenge, the personal touch of human creativity makes all the difference, giving you a bespoke design that connects properly with your audience and truly represents your brand.

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You can find more about Ben’s work here: https://pmc.ml-eu.com/