I had the pleasure of collaborating with Justine Blanchard when she approached me to redesign the branding for her local networking group, Inspired Women at the Hub. The existing branding felt outdated and no longer aligned with her vision for the group. With the previous host stepping down, Justine saw an opportunity to refresh the identity, putting her own unique stamp on both the branding and direction. 

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With a clear vision in mind, Justine shared her inspiration and ideas, and together we refined the branding through open communication and creative exploration. We developed a new colour palette that not only captured the essence of Inspired Women at the Hub but also complemented her own business branding, ensuring a cohesive and professional look across all platforms.

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The final logo designs included multiple variations, allowing flexibility for different applications. These were designed for use across business merchandise, which Justine planned to offer to new members, as well as for her newly designed website, creating a seamless and recognisable brand experience which reflects the vibrant community Justine is building.