Graphic Design Studio

    Designs thattell your story

    Freelance graphic designer based in West Sussex. From global visitor attractions to independent businesses and authors, I help ideas take shape through considered design that connects, communicates and lasts.

    18+Years Experience
    100+Projects Completed
    50+Happy Clients
    Featured Project
    Debbicot Press – Logo Redesign
    Logo Design

    Debbicot Press – Logo Redesign

    I had the pleasure of working alongside Carl Adamson designing a range of business book covers for Debbicot Press publishing business. His previous logo was a good starting point, but I felt the logo lacked personality and didn't truly reflect the character or story behind the publishing business. It also featured a traditional book symbol, something commonly seen in publishing logos, and I felt there was an opportunity to create something much more distinctive and personal. After chatting with Carl and learning more about the business, its background and some of the wonderful stories behind it, one particular story caught my attention: a mischievous leprechaun stealing a cabbage! This had a special meaning and connection to Debbicot Press, making it the perfect inspiration for a logo that would be unique to his business rather than simply representing the publishing industry. The design journey began with research and pencil sketches. Looking at traditional characteristics of leprechauns, their clothing, hats, facial features and expressions to identify the strongest elements that would make the character instantly recognisable. I wanted to simplify these details so the illustration would work effectively as a logo, without becoming overly complicated or losing its personality. Capturing the leprechaun’s cheeky, mischievous expression was important whilst making him look as though he was running off with his stolen cabbage! Through initial sketches, I refined his movement, posture and facial features to create a character full of personality while keeping the design simple and distinctive. I also revisited the original branding colours, making subtle adjustments to create a more complementary palette that suited both the leprechaun character and the publishing business. Typography was another important consideration, with carefully selected contrasting font styles working together to give the logo a modern yet established feel. Through several stages of refinement, from the initial pencil sketches to the final digital illustration, the logo gradually came to life. Every adjustment helped strengthen the character, improve the overall balance and bring all the elements together into one cohesive design. The finished result is a distinctive, playful yet professional logo that tells a story and gives Debbicot Press its own recognisable identity. What made the project especially rewarding was Carl's reaction to the finished design. In his own words, it felt as though it had always been their business logo. For me, that's what makes thoughtful logo design so rewarding. It's not simply about creating something that looks good, but taking the time to understand the business, uncover its story and turn that into a visual identity that feels completely its own.

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    Angela Basker - Graphic Designer
    About Me

    Creative designer with a passion for detail

    Hello! I'm Angela Basker, a graphic designer specialising in brand identity and print design. With years of experience helping businesses of all sizes, I believe that great design is more than just aesthetics — it is about telling your story in a way that resonates.

    Every project I take on is an opportunity to create something unique and meaningful. I work closely with my clients to understand their vision and bring it to life through thoughtful, impactful design.

    Learn More About Me
    Testimonials

    What Clients Say

    “Angela Basker Designs has exceeded all expectations. The Alfold Sports Council and Social Club are thrilled with the new logo she designed for us — it captures our identity perfectly and provides a strong foundation for future development. Angela’s diligence, creativity, and communication made the entire process smooth and enjoyable. It was a pleasure working with her, and we would highly recommend her services.”

    Jeanie

    On behalf of ASCSC, Alfold, Surrey

    “I absolutely loved working with Angela on my new logo. She took the time to understand my business, my brand and the colours I wanted to incorporate, and came up with a design that I honestly would never have thought of myself. She completely understood the feel I was trying to achieve and brought it to life in a way that feels professional, fresh and very much “me”. The turnaround was also incredibly quick, which was a huge bonus. If you’re looking for someone who really listens, understands branding and can turn your ideas into something better than you imagined, I would highly recommend Angela. I’m so pleased with my new logo!”

    Michelle Espinosa

    Ask Michelle

    “I love writing and motorcycles, so what better than a fun book “Don’t talk to me about motorcycles!” To really bring my stories to life, they needed illustrations so I offered Angela the challenge. Not only did she rise to the challenge, she exceeded my hopes and expectations. Her interpretations of the tales are brilliant, especially as she is not familiar with motorcycles. I really can’t thank her enough for what she has done and can’t wait to see everything in print. She is so talented and much more than a graphic designer – thank you Angela.”

    Sue Towner

    “We were absolutely thrilled with the final result, and our parents were blown away by the montage. They, and the wider family, spent a very happy time looking at and discussing all the photos, and asking us how it was all achieved. Thank you so much Angela.”

    Alex G

    Surrey

    “Working with Angela has been a pleasure, and I plan to work with her on many of my design requirements going forward. To date Angela has helped to redesign several elements of my website, worked on graphics for social media and is currently completing the design of the book cover for my business book. I thoroughly enjoy working with Angela because she is very good at the design work she provides and always produces work that meets the brief. It feels like working as a team, and as a small business owner that’s exactly what I need.”

    Emma Meheux

    Brand Planning

    “I am absolutely thrilled with the flyer design that Angela created for my one woman show. The design is wonderfully eye catching and beautifully clear and to the point. Angela was so efficient and very quick to make the small changes I suggested. She is so lovely to work with. I couldn’t be happier.”

    Maria Kesselman

    West End Singer, Phantom of the Opera

    “I was referred to Angela as we needed a flyer re-designed and were extremely happy with the result. Angela was quick to respond, understand our objectives and deliver within the tight deadline we had. We would certainly use her services again.”

    Rana Denholm

    Director of Partnerships, Edwin James IP Ltd

    “Working with Angela has been an absolute pleasure. She was thorough from the beginning stages of planning to the end and made sure each step of the way that her progress encompassed my vision. I would recommend Angela to anyone who wants a partner in design that truly listens, is easy to work with, and communicates every step of the way.”

    Jessa Nowak

    Crazy Good Copy

    “Angela is great to work with. She communicates quickly and clearly and delivers consistent design even when we didn’t provide very clear brand guidelines. She developed our brand assets with minimal input and created a cohesive vision across banners, posters and flyers that were brilliantly received at our first event.”

    Richard Foster

    Exploring Whisky

    “This was the first project I worked on with Angela and she wasn’t given the easiest of tasks. I needed five separate book covers designed and illustrated within a specific timeframe. I was blown away by the end results and how easy she was to work with. I would thoroughly recommend Angela and will definitely be using her services again.”

    AnnMarie Reynolds

    Begin A Book

    “I am thrilled to share my wonderful experience working with Angela on redesigning my logo. She demonstrated exceptional professionalism, creativity and dedication throughout the process. The final logo perfectly captures the essence of my brand and has received countless compliments.”

    Debi Olsen

    Ohh & Ahh!

    “Angela created and designed a brilliant leaflet for an event I was presenting at. She understood the brief immediately, offered creative guidance, and delivered designs that exceeded expectation. I would highly recommend Angela for any leaflets, banners or promotional materials.”

    Fiona Clark

    “It was a real pleasure working with Angela, who designed a double-sided flyer for our new Stress and Sleep Support products. She came up with great ideas, communicated promptly and delivered an excellent result. I’m absolutely delighted.”

    Steph Sullivan

    Optimal Health Solutions

    “Angela was a true professional from start to finish when designing a logo and poster for my Art Club business. Her communication was outstanding and her ideas and advice were spot on. The whole project was seamless and I really enjoyed working with her.”

    Amie Anderson

    Artfulness

    “Angela was a lifesaver. I had a rough design and lots of ideas but needed a professional. She guided me through the whole process and delivered exactly what I needed quickly and professionally. I would highly recommend her services.”

    Gabrielle Vaara

    “We have used AB Designs for quite some time now. Angela is friendly, very helpful and consistently delivers results we are delighted with. Whether logos, leaflets or social media designs, we would highly recommend her.”

    Rocking Horse Café

    Alnwick

    “Since the inception of my dance and wellbeing company, Angela has been instrumental in designing logos, flyers, banners and book covers. She is incredibly creative, talented and efficient. I have trusted her with my design work for over 12 years.”

    Shalini Bhalla-Lucas

    “Angela has been amazing in helping me design my website and the front cover of my first published book. She listened to my requirements, worked professionally and delivered detailed, high-quality work. I would not hesitate to recommend her.”

    Joti Gata-Aura

    “Angela’s work is always beautiful and she is so careful to listen to what the client wants. She’s easy to work with and I’ve always been very happy with the work she’s done for me.”

    Sian Tyrrell

    Sian T Photography

    Ready to bring your vision to life?

    Let's create something beautiful together. Whether you need a complete brand identity or a single design piece, I'm here to help.